Happy Customers
by Design
Marketing training and services for integrity driven entrepreneurs
As business owners, we stand at a pivotal moment in the history of marketing.
The landscape is crowded and noisy. Every day, tools like AI make it easier and easier to pump out average blogs, ads, emails that generate even more noise.
Average businesses hustling for a minor advantage over their competition and take away clients from them.
A world powered by a greedy money-first mentality where the goal is to win at all costs.
It’s easy to get lost in the shuffle or compromise your values for visibility.
But we don’t feel like we belong in that world.
We created our businesses for a different purpose:
- To develop and share our valuable experience
- To do work we are proud of
- To leave the world a little happier, a little better, than how we found it
- Earn financial freedom as a result
We’re not in the rat race to steal money away from people, we genuinely want to serve our customers and solve their problems in the best way we know how.
Whether you’re a plumber, realtor, artist, retail owner, or CEO— we are drawn to create value for our audience first.
You’re looking for a way to grow by not following the average, the standard. You want to do marketing that doesn’t feel like sleazy sales tactics, but feels more like you.
You just don’t know how or if there are people out there that believe the same things you believe.
Well, there are.
Welcome. We’ve been waiting for you.
We help entrepreneurs grow businesses that matter to people.
The world’s best marketers don’t care much about the latest tool or tactic.
They care more about … people.
The aim of marketing is to make selling superfluous… to know and understand a customer so well, that the product or service fits him and sells itself.
| Peter Drucker
Work on things that leaves the highest impact in the world. Not what sells the best or has the highest profit margin. Something that leaves a good impact in the world. Something that will truly improve the lives of customers.
| Todd Brown
The goal of marketing is to create a customer who is so loyal, they will never consider buying from anyone else.
| Walt Disney
I do not define marketing as hype, advertising, narcissistic short-term thinking which is what a lot of people think of when you do marketing or when you are marketed to.
I define marketing as anything you do that changes the culture for the better.
| Seth Godin
It’s simple. Be a good person and good things happen.
| Gary Vaynerchuk
There’s a powerful truth that often gets overlooked in business: happy customers aren’t just a lucky coincidence— they’re designed.
It’s up to us to provide an experience that not only captures attention, but captures their hearts.
Shaping these interactions so they’re not merely transactions, but meaningful moments that foster happiness and loyalty among customers.
This approach doesn’t happen by chance; it’s a deliberate process of understanding what truly delights our customers and integrating those insights into every facet of our marketing strategy.
By focusing on creating joy and satisfaction for our customers, we get the ability to build a community of True Fans who are eager to share their positive experiences with their friends and family.
And it all starts by understanding what marketing truly is.
Tools and tactics eventually all become outdated by new shiny things that take over the market. Instead, the best way to understand marketing is to focus on the timeless principles that are true no matter what era we live in.
Because at the end of the day, we are people looking to connect with other people.
No matter what technology comes along, we will succeed if we learn what it means to build a relationships with people first.
If this resonates with you, I created some guides on the core marketing principles for people like us below to get you started (they’re free).
So glad you stopped by.
Welcome to our little integrity corner of the internet.
Let’s show the world what marketing done right, by people who care, looks like in action.
TBD
